“In the relative world, the word “water” and the substance water are different. When I am thirsty, if I simply chant “Water, water, water,” my thirst will not be satisfied. I require the real water. That is the nature of the relative world and relative consciousness. But in the spiritual world or spiritual consciousness, the name is the same as the thing that is named. For instance, we are chanting Hare Krsna. If Krsna were different from the chanting of Hare Krsna, then how could we be satisfied chanting the whole day and night? This is the proof. An ordinary name-if you chant “Mr. John, Mr. John,” after chanting three times you will cease. But this Hare Krsna maha-mantra- if you go on chanting twenty-four hours a day, you will never become tired. This is the spiritual nature of the Absolute Truth. This is practical. Anyone can perceive it.” (Civilization and Transcendence ch. 7)
“Krsna’s words and He are not different. That is omnipotency. Omnipotency means everything relating to Krsna has the same potency. Just like here in this material world, if you are thirsty and want water, simply calling repeatedly, “water, water, water, water, water,” will not satisfy your thirst. Because the word “water” has not the same potency as water itself. You require the water as it is. Then your thirst will be satisfied. But in the transcendental, absolute world, there is no such difference. Krsna and Krsna’s name, Krsna’s words and Krsna’s qualities, Krsna’s pastimes- everything is Krsna.” (SPT 25/3/67)
“So immediately you can be in touch with Krsna by vibrating this sound, Hare Krsna. It is so potent. Nama cintamanih krsnas caitanya-rasa-vigrahah. The name of Krsna is cintamani, transcendental. It is not this material sound, material name. Nama cintamanih krsnas caitanya. Living force, caitanya. It is not dead sound. If you want water, if you chant only “Water, water, water, water,” you will not get water, because it is material sound. The water substance is different from the word “water”. Therefore, simply by chanting, “water, water” you cannot quench your thirst. You must have the substance water. That is material sound. Anything you take, simply by chanting the name, you will not get the thing. That is material.
“But in the spiritual world, the name and the person or the substance is the same. Krsna and Krsna’s name is the same. There is no difference. Therefore, those who are chanting “Krsna, Krsna, Krsna,” they are becoming more and more enthusiastic to chant.”(SPT 22/1/75)
- SRILA PRABHUPADA