July 15, 1976 Evening Lecture At Gita-Nagari Farm by Srila Prabhupada
So Krsna consciousness means to follow the instruction of Krsna. Our life has a certain aim in this material world, sometimes we forget. Material world means forgetting our aim of life; that is natural. The basic principle of material life is forgetting Krsna : Krsna -bahirmukha jiva bhoga-vancha kare nikata-stha maya tare japatiya dhare "Turning his face away from Krsna, the jiva develops the desire to enjoy. Standing nearby, Maya slaps him and seizes hold of him."