"One should never lose hope in spite of being attacked by wicked thoughts while chanting the holy name. All these thoughts will gradually disappear as one becomes fixed in chanting. But if one does not chant with enthusiasm how will such materialistic thoughts disappear?"
The best way to overcome the material energy is to associate with pure devotees and to chant the holy name of Krsna. A devotee's advancement can be measured by how much he is attracted to chanting the holy name.
"The end of all study and knowledge is the chanting of Krsna's holy names. Devotion to the Lord means faithfully chanting the holy name of Krsna. One who chants the holy name without offenses will very quickly attain Krsna prema."
- HH Mahanidhi Swami
Art of Chanting Hare Krishna