Once Indra the King of heaven, was cursed by his spiritual master, Brhaspati on account of his misbehavior, and he became a hog on this planet. After many days, when Brahma wanted to recall him to his heavenly kingdom, Indra, in the form of a hog, forgot everything of his royal position in the heavenly kingdom, and he refused to go back. This is the spell of maya. Even Indra forgets his heavenly standard of life and is satisfied with the standard of a hog's life. By the influence of maya the conditioned soul becomes so affectionate towards his particular type of body that if he is offered, "Give up this body, and immediately you will have a king's body," he will not agree. This attachment strongly affects all conditioned living entities. Lord Krsna is personally canvassing, "Give up everything in this material world. Come to Me, and I shall give you all protection," but we are not agreeable. We think, "We are quite all right. Why should we surrender unto Krsna and go back to His kingdom?" This is called illusion, or maya. Everyone is satisfied with his standard of living, however abominable it may be.
It is said that it is easier to maintain a great empire than to maintain a small family, especially in these days, when the influence of kali-yuga is so strong that everyone is harassed and full of anxieties because of accepting the false presentation of maya's family. The family we maintain is created by maya; it is the perverted reflection of the family in Kṛṣṇaloka. In Kṛṣṇaloka there are also family, friends, society, father and mother; everything is there, but they are eternal. Here, as we change bodies, our family relationships also change. Sometimes we are in a family of human beings, sometimes in a family of demigods, sometimes a family of cats, or sometimes a family of dogs. Family, society and friendship are flickering, and so they are called asat. It is said that as long as we are attached to this temporary, nonexisting society and family, we are always full of anxieties.
- Srimad Bhagavatam 3.30.5,7 Purport